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60-Second Explainer Videos

Need a 60-second explainer video for your business? Animatex is your one-stop shop for animated video production. Over the years, we have produced high-quality explainer videos for companies in a variety of industries. We invite you to view the animation work we have created for our valued clients in the showreel below.

Why 60-second explainer videos are effective?

60-second explainer videos are the happy medium between short commercials and long instructional videos. They are short and to the point. You only have 60 seconds to wrap up all the necessary information and creatively introduce a company. There are no excessive details or distractions. A one-minute video conveys your offering in a concise and compelling way and has enough time to describe the key features and benefits of your products or services, unlike 30-second explainer videos that work better in quick commercials.

Essentials to producing compelling 60‑second explainer videos

Be concise

It's much easier to create a script for a 2-minute video than for a 60-second explainer. Conciseness is the most important requirement for a good explainer video. Less is more when it comes to producing 60-second animated explainer videos.

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Create a clear message

Create a clear message and put the most important information at the beginning of the video. This way you can captivate the audience in the first few seconds. Start with the problem your customers are facing and introduce your product (service) as the best solution before going into more details.

Use a powerful call to action

Do not forget to include a powerful call to action at the end of the video. This is the right moment to tell your viewers what the next steps are and what options they have if they choose your brand.


How many words are in a 60-second explainer video?

An ideal 60-second script for an explainer video is about 150 words or even less. With this size of text, you can outline any important product features or service specifics. This pitch usually contains enough information to keep viewers interested in a brand and not bore them with long explanations. 60-second videos are best suited for the consideration phase of a customer journey, when people are exploring all the solutions available on the market.

Why brands choose Animatex



Our team begins each project by brainstorming fresh and innovative ideas for video. We strive to combine creative thinking with best practices to deliver an animated video that shines with exciting innovation, has a beautiful visual style, and clearly communicates a brand message.

Extensive expertise

Since its foundation in 2015, Animatex has been actively acquiring valuable experience and knowledge working with companies from various industries. Today, our team can offer a comprehensive skillset and rich expertise that empowers us to create high-quality videos for our clients.

Global recognition

Animatex is ranked by Clutch and The Manifest as one of the leading animation, explainer video production and storyboarding companies in the world.

FAQ about 60-second
explainer videos

What stages does your video production process include?

Our explainer video production process typically includes six phases: Discovery, script writing, storyboarding, animation, voiceover and sound design.

How long does it take to produce a 60-second explainer video?

It usually takes about 4-5 weeks to produce a high-quality 60-second explainer video. More complex animation styles and additional specifications may increase the delivery time.

What is the cost of 60-second explainer video production?

Animatex is committed to providing our customers with an affordable solution. We offer four packages at different price points to meet a range of budgets and business needs.

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