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90-Second Explainer Videos

Most companies around the world are looking for new methods to inform their customers about how to use their products and services. Nowadays, people prefer more innovative methods to learn something new. Manuals, tutorials and how-to articles aren't as successful as they used to be. An explainer video can help you present all the information in a concise and captivating way. 90-second animated explainer videos are especially helpful for brand launches, customer onboarding, and educational purposes. Animatex can help you create a 90-second explainer video for your business.

Why 90 seconds?

90 seconds are the standard for the medium-length explanatory videos. Usually, it’s enough time to mention the customer problem, provide the solution, and demonstrate how your product, service, or brand can tackle it effectively.
Compared to 30- and 60-second videos, 90-second explainer videos provide more freedom for your script, and you can get a little bit more in detail about your offering. However, you should stay concise anyway, as even 90 seconds is a limited amount of time for transferring all the essential information.
90-second explainer videos are typically used for product demos, brand introduction, service promotion, explanation of complex concepts, and educational purposes. The most popular placements for 90-second videos are social media, homepage, product landing pages, online advertising, and corporate digital libraries for internal training.

How many words are in a 90-second explainer video?

A script for 90-second explainer videos is usually about 180-240 words, depending on the speed of execution you choose. However, it is recommended not to exceed 200 words, as they are the most suitable for this type of video and do not cognitively overwhelm the viewer. 200 words are usually enough to introduce the topic, explain it and conclude with a conclusion.

How to create effective
90-second explainer videos

Create a solid script

When creating a script, focus on the customer’s main problem and provide it at the beginning of the video. Then, introduce your product/service as the best solution and explain its key advantages. Close your story with a sweet conclusion presenting your company’s mission, motto, and hot call to action.

Focus on engaging graphics

We are visual creatures. So, it’s crucial to create impressive graphics that will catch the viewer’s attention, help you win their loyalty, and add an appealing wrap page to your pitch. Choose the appropriate visual style that fits the mood of your story.

Stick to your goals

First of all, set your goals. Think of what you are trying to achieve with this video. Do you want to motivate the viewer to buy a product? Or do probably need to explain your product idea to a potential investor? It will help you create a more compelling and concise script avoiding too long introduction and “watery” text.

Choose the right voiceover

Provide a powerful voice for your video. Speak the same language and accent as your target audience. Choose the right voice, speed of speech performance, and tone that will resonate with your customers.

Add humor

It’s a powerful practice that helps build trust-based and more “human” connections between the brand and its customers. A pinch of humor may make your explainer video even more engaging, entertaining, and memorable.

Why partner with Animatex

In-depth expertise & domain knowledge

Animatex has been providing animation services since 2015, acquiring extensive expertise and in-depth knowledge of the field.

Multiple awards & global reputation

Our company has received numerous industry awards and international expert recognition on B2B market analysis platforms such as Clutch and The Manifest.

One-stop-shop for animated video production

Animatex offers a comprehensive animation video production service that includes script writing, storyboarding, illustration, animation, voiceover and sound design. We offer all popular animation styles and techniques, including whiteboard animation, 2D and 3D animation, motion graphics, and stop-motion animation.

FAQ about 90-second
explainer videos

Why choose a 90-second explainer video?

A 90-second explainer video is a perfect medium for conveying complex information and breaking down complicated concepts into short scenes. 90 seconds is usually enough to describe the functionality and mission of your product, showcase the benefits of your services, or tell your brand story.

What is your explainer video production process?

We approach each project with our 7-step process. It all starts with the exploration phase, which includes researching the target audience, describing the client's requirements and business analysis. Then it's on to production, which includes the following six steps: Script writing, storyboarding, animation, voiceover, animation and sound design.

How much does it cost to produce a 90-second video?

Since we treat each client individually, the cost of explainer video production varies depending on the client's requirements, the specifics of the business, the animation style chosen for the video, and many other factors. However, the average cost of a 90-second video is 3000 USD.