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Mobile App Explainer Video

The App Store is crowded with hundreds of apps, and it has become difficult to stand out from the competition. You may be wondering how to grab mobile users' attention and motivate them to download your app? An animated app explainer video might be the best answer.

At Animatex, we create top-notch animations to creatively introduce your digital product and describe its key features. Our experienced team can help you trigger more app downloads by creating a short and eye-catching mobile app explainer video that combines cool animation, intriguing sound effects, excellent voiceover and a compelling script.

Our animation video production company has worked with more than 400 companies worldwide, including ambitious startups and top brands that excel in creativity, expertise and design.

What is a mobile app explainer video?

A mobile app explainer video is a short, engaging video, usually 60-90 seconds long, that describes the functionality, user interface, and benefits of the app. An engaging animated app explainer video can engage your target users and make them want to check out your product in the app store.

Animatex can turn your app concept into a memorable video that highlights all aspects of your product within a few minutes.

Benefits of a mobile app explainer

Target user engagement

Nowadays, video is a preferred content type as it allows people to get all the essential information more effectively and quickly. Therefore, an explainer video for a mobile application can be very useful and a great advantage for your app marketing strategy.

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Appealing visualization

First of all, we are visual creatures. Therefore, an appealing visual presentation of your mobile application is a crucial part of a marketing strategy. Great animations can help attract users' attention, create interest in a mobile app and increase the number of downloads.

Demonstration of the app functions

An explainer video for a mobile app highlights all the features of the mobile app and showcases its competitive advantages. Most app explainer videos also demonstrate the app screens and a user interface.


Services offered by Animatex

Our animated explainer video production process includes 6 steps. At Animatex, we guarantee an individual approach to your project, considering your target audience, business goals, and KPIs.

1. Briefing

We identify the target audience and business goals to create a compelling explainer video for a mobile app that reaches the right users with the right answers.

2. Script

In this phase, we create a script. This is a scenario and text that will be spoken in the video. A script is essential for a successful video as it helps to clearly convey a marketing message or brand concept.

3. Storyboard

4. Illustrations

Storyboarding is about matching the visual presentation with a story. It involves creating a series of sketches that represent scenes and shots of the future video.

It's time to create beautiful illustrations that match the defined script and storyboard. We approach each client individually and create a unique illustration style.

5. Voice over

Animatex offers an extensive database of sound effects and a team of talented voice actors who can give your video a powerful voice.

6. Animation

In this phase, we breathe life and motion into static illustrations and create animations in a 2D or 3D digital environment.

Why Animatex?

Industry leadership

Animatex is listed among the best animation video production companies in the world according to The Manifesto.

Extensive expertise

Our team offers around a decade of experience and an extensive pool of talent to produce an animated video that will help you capture the market.

Partnership with global brands

Our video production services are used by leading companies.

FAQ about an explainer video for mobile apps

How can I make an explainer video for an app?

You can use pre-made app explainer video templates, but only a custom video can fully convey the mood and essence of your product.

How much does it cost to produce an app explainer video?

The price of an app explainer video depends on many factors. However, on average, it starts at $2,000 USD.

How long does it take to come up with an explainer video?

As a rule, the production of a custom explainer video takes about 4-8 weeks.

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