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Social Media Marketing
Explainer Video

The modern online media space is oversaturated, and standing out from the crowd has become a new challenge for brands. An animated explainer video for social media may be the solution you are looking for. Spice up your online presence with stunning animations and showcase your company as an innovative brand that thinks outside the box.

Animatex is a leading animated explainer video production company based in Tbilisi, Georgia. Our team can help you turn your ideas into an exciting animated video.

What is an animated explainer video?

An animated explainer video has become a powerful marketing tool that drives user engagement, customer loyalty, brand awareness and conversions. It is a short video (30-120 seconds long on average) that uses animation to explain complex business ideas in a more creative and innovative way.


Startups, SMEs and large companies use it to promote their brand, advertise services and products, and announce events.

Why animated explainer videos are so effective for social media

Attract attention quickly

An explainer video for social media marketing grabs the viewer's attention more effectively than any other type of content and conveys a brand message within minutes.

Enhance your brand

You can use an explainer video in social media marketing to increase awareness of your brand. Using animated logos, brand colors, and the company's tagline in the video can help you increase your brand's influence online.

Highly engaging

Excellent illustrations, animations and sound design transform a video into an engaging story that captivates people and motivates them to discover the brand behind it.

Good shareability

One of the most important benefits of an explainer video for social media management is its shareability. Users are more likely to share content that is funny, entertaining and original.

Appeal to emotions

Fun characters, a beautiful style, and exciting stories interact with the human psyche and appeal to the viewer emotionally. Brands can use this effect to create a more personal connection with their customers.


Animated explainer videos for social media are usually mobile-friendly as they look organic on all devices and screens. This allows you to reach a wider audience and strengthen your brand positioning.


An explainer video for social media marketing is a versatile content type that enhances brand performance across different social channels and devices.


The power of social media through animated explanations

The impact of animated explainer videos on social media marketing is huge. Video is the most popular content type among modern users, especially on social networks. Combined with fantastic animation, an explainer video can boost your brand's online presence and spark a wave of engagement and discussion on social platforms. There are 1.97 billion monthly active users on Facebook, 1 billion on YouTube, 600 million on Instagram, and 300 million on Snapchat.

Explainer videos for social media can help you reach a larger audience, as about half of all mobile traffic is video.
Have more questions about the benefits of animated videos for social media marketing?

Our animated explainer video
for social media



Why partner with Animatex?

The award-winning video production team.

Our team includes creative illustrators, experienced animators, professional voice actors, and directors with extensive experience in the animation industry. The results of our work can be found on Clutch, The Manifest and other major B2B ranking platforms.

Extensive expertise and knowledge

Since its inception in 2015, Animatex has produced more then 500 animated videos.

Collaboration with talented voice actors.

We work with a large network of talented voice actors around the world. You can choose a language, accent, and voice that appeals to your target audience and best fits your animated video.

FAQ About Social Media
Explainer Videos

What is the best length for a video?

The best length of a social media marketing explainer video is less than 2 minutes, as this is enough time to convey a brand message without boring viewers.

What are the steps in video production?

The most important production steps for animated explainer videos are briefing, scripting, storyboarding, illustrations, voice-over and animation.

What are the main types of explainer videos?

The main types of social media marketing videos include 2D animation, 3D animation, motion graphics, whiteboard animation, live action and screencast.

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