Explainer Videos for
the Finance Industry
Modern financial institutions are looking for creative methods to boost client loyalty. An animated explainer video may be the ideal way to advertise your business, clarify complicated financial procedures, instruct consumers on how to use your banking system, and keep them informed of new promotions.
You may put your thoughts into action by working with Animatex, one of top animation production firms, to create a captivating animated financial video.
What is a finance animation video?
A finance animation video is a specific type of explainer animation that typically lasts between 60 and 120 seconds and showcases financial services, digital goods, and offers. To explain complex ideas, procedures, and technology to clients, financial institutions and fintech startups employ them.
Essentials to producing compelling 60‑second explainer videos
Inform on the regulations of financial institutions
Finance organizations frequently alter their rules and laws to keep up with innovations since fintech is changing so quickly. An animated video may be an ideal way to inform viewers about the most recent updates because of its straightforward and lighthearted character.
Describe terms and phrases used in banking.
An explainer video for finance may be used by businesses to teach customers and staff about a certain financial or banking word. Due to the fact that it increases learning effectiveness and entertainment value at the same time, animation is a great tool for customer onboarding, education, and training.
Describe difficult financial terms
An animated video is the ideal medium for conveying information since it enables the breakdown of complex concepts into simple scenarios. There is no exception in the financial industry. Animation may be used by businesses to explain certain procedures and instruct customers on how to use financial services.
Describe fresh financial products
Explainer videos are used by many financial firms to offer their digital goods and solutions to a target audience since they have already discovered the power of animation. An explanation video for financial technology may improve your internet marketing plan and aid in the recruitment of new clients.
Effective marketing tool for financial services
Insurance businesses
Insurance providers may use to engage clients more actively in the promotion of their services and goods. Animated videos may also be used to explain the benefits of a company's products and encourage potential buyers to learn more.
Fintech startups
An explainer video for fintech businesses may be used as part of a marketing plan to advertise their digital goods to prospective clients. In a brief animated video, they may highlight crucial features, competitive advantages, and complicated financial advances.
Traditional banks
Many conventional banks are attempting to modernize the ways they handle marketing and customer service. An animated explainer video might be the first step in enhancing user engagement and customer experience.
Investing companies
Investment companies may communicate their procedures and potential to startups in a clearer manner by using finance basics chalkboard instructional animations. Investors' tasks will become easier as a result of startup owners having a clearer understanding of what is expected of them and having all the necessary materials ready for the meeting.
Online mobile banks
In mobile-only banks, educating customers on how to utilize the cutting-edge financial services that are only available on mobile devices is crucial. Explainer videos may be incorporated into the client onboarding process to make it easier and more interesting.
Our video production process
Our animated explainer video production process includes 6 steps. At Animatex, we guarantee an individual approach to your project, considering your target audience, business goals, and KPIs.
1. Briefing
We identify the target audience and business goals to create a compelling explainer video for a mobile app that reaches the right users with the right answers.
2. Script
In this phase, we create a script. This is a scenario and text that will be spoken in the video. A script is essential for a successful video as it helps to clearly convey a marketing message or brand concept.
3. Storyboard
4. Illustrations
Storyboarding is about matching the visual presentation with a story. It involves creating a series of sketches that represent scenes and shots of the future video.
It's time to create beautiful illustrations that match the defined script and storyboard. We approach each client individually and create a unique illustration style.
5. Voice over
Animatex offers an extensive database of sound effects and a team of talented voice actors who can give your video a powerful voice.
6. Animation
In this phase, we breathe life and motion into static illustrations and create animations in a 2D or 3D digital environment.
FAQ about financial explainer videos
How long does the explainer video production process take?
Depending on the complexity of the project, the client's needs, the business goals, the duration, and the purpose of the animation, the explainer video production process can take anywhere between three and six weeks.
How can explainer videos be used in finance?
Explainer videos may be used by startups and financial organizations to clearly explain their services, digital goods, difficult-to-understand topics, and particular procedures. Advertising, social media, in-app onboarding, landing pages, etc. may all benefit from the usage of animated videos.
What is your explainer video production process?
The explainer video production process at Animatex primarily consists of the following seven stages: market research and discovery, authoring the screenplay, storyboarding, illustrations, animation, narration, and delivery.